displayed 24/7 to a large audience of targeted consumers!
Halloween Marketing Campaigns
are the oldest form of marketing on the Internet, and when properly created and
implemented, they can attract the viewers attention, build brand and with the click of a
button instantly transport potential customers to your company's web site for additional
product information and purchases. Whether your budget is only a few hundred dollars or you want a major campaign
budgeted in the tens of thousands of dollars, we have a solution to gain maximum exposure
for your company.
Halloween Online Advertisement Campaigns are
very similar to advertising in traditional print magazines in that they reach a targeted
group of readers who are interested in specific types of products. The advantage is that a
web-based publication like Halloween Online doesn't end up in the trash can or a box after
it's read, it's always there waiting for the readers next visit.
BANNER & TEXT LINK ADVERTISING
The rate for this type of campaign
is generally calculated by the number of times you want your
advertisment clicked-through to your web site. Unlike paper magazine advertising, where they can continue selling ad space
infinitely by adding more pages, there are a limited number of page views that will be
available on any given web site. We sell impressions based on our expectation of
readers that will visit and how many pages they will view. Once that limit is reached, we
can accept no further advertisers. So, if an advertiser wants to lock in their advertising
program, it should be as soon as possible.
Halloween Online's advertising software keeps track of a variety of
banner performance statistics including the number of click-thru, as well as the average total number of exposures per day. You can login to your
company account anytime to view your advertising statistics online at any time.
Real-time statistics allows you to check on how well your ad is performing.
Important Note - Unlike other Internet based advertising, our
tracking software includes
the address (url) of your web site, which
may help with your search engine ranking.
Most Internet based banner advertising rates are based on
the formula below:
CPC: Cost-per-click for a particular banner or text
link. Advertisers pay based on the number of clicks a
specific ad banner or text link receives. Cost usually runs
in the range of 25¢ to a $1.00 each time the banner is
Our cost-per-click rates generally run 25% to 50%
less than Google and Yahoo CPC advertising!
The Halloween Online
Family of web sites contain literally hundreds of
topic specific articles that feature many products. Including your product(s) in a how-to
or review article
on one or more of our web sites is a low cost method for building product
awareness, reaching a market of "targeted" potential customers, and
allowing them to learn more about your products from a qualified source. In addition to using your product in an article, a
short description is included with a link to your company web site.
As part of most advertising campaigns we almost always build-in the
requirement of receiving samples of the products being branded. We have a responsibility
to both our readers and our advertisers, and want to be able to honestly recommend our
advertisers products. In fact, we test many of the products that we review to add further
consumer confidence to the product. In short, it is a matter of our integrity,
and very important that we continue to be the trusted and qualified source for information
on Halloween products for the consumer. For the consumer, I think we state it best in
our Halloween Buying Guide article:
"We don't simply write about
Halloween products we've seen online, in a store or in a catalog.
evaluate most of the
products we write about. This gives us the opportunity to
test them in real life and
see if they meet our demands. If a particular product makes
it into one of our articles or
reviews, it means we liked it."
Product insertions, combined with a banner advertisement campaign is the most effective way of
creating product awareness, building brand and attracting customers on the Internet.