|
Halloween Marketing Strategies
 Halloween is multi-billion dollar a year industry in this country and
continues to grow every year.
While predicting trends for
Halloween Costumes and Decorations isn't as esoteric as using a Ouija board, it still
takes a lot of thinking and some guess work. There are several sources of information
needed to predict what will be "in" for the coming Halloween.
Current
surveys, previous year statistics and good old research are the meat and potato's of
predicting anything. Being part of the largest family of Halloween related web sites on the
Internet gives us a great advantage in having access to statistical information, survey
results and targeted polling.
Halloween is just as popular with adults
Over
the past decade, Halloween has developed such an enormous draw to adults. Every year more and more
adults can be seen haunting Halloween parties, walking the streets, and yes, even going
Trick or Treating. Adults are also spending
significantly more on items for Halloween, which is what has made Halloween the number two retail holiday behind Christmas.
Buyer Demographics
Every year more adults are dressing in costumes
for their Halloween festivities, in fact, according to our
Halloween
Survey, more than seventy percent
of adults surveyed are going to wear a costume as part of their Halloween celebration.
And why not, Halloween only comes once a year and is a wonderful time to let loose. Modern
version of classic costumes such as witches, vampires, and ghosts deliver happy haunting
year after year.
About 70% of our
readers are female. In general, women have become the online majority, eclipsing the
total number of men surfing the Internet. The
female presence online is anchored by women aged 25 to 44, who account for more than 21%
of all Web traffic today.
|
Overall Success:
We want our advertisers to be successful, but its
important to understand that once a potential customer is
sent to your retail site, it is out of our control whether
they make a purchase. Increasing your chance of converting a
casual browser into a purchaser often depends on the type
and quality of the products you sell, how your products are
presented, there price point, an easy to understand shopping
cart, shipping costs, etc. |
|
For Halloween goers the desire to dress
themselves in the very best costumes is on the rise. In the past, most adults spent
between twenty-five and thirty dollars on a costume, but with the explosion of more
unusual and frightfully elegant costumes being designed, many are spending more, much
more. It's not uncommon to spend a hundred dollars or more on that very special costume. Spending on home decorations and party goods are increasing in sales
as well, with home owners going all out when decorating their home
for Halloween and hosting Halloween parties.
When to Advertise
The advantages of starting your advertising campaign early is that
it receives exposure during the time of the Halloween related trade
shows such as the TransWorld Halloween Show held in March,
attracting the attention of distributors and retailers. It allows
more time to build long term product and brand recognition with
consumers. Link longevity on established and relevant sites can be
very beneficial for search engine optimization and your ranking.
Let us help you develop a common sense marketing plan!
|
