Halloween Advertising Agency - Advertisng Halloween on the Internet

Halloween Advertising

As a general rule, blanket advertising on the Internet does not work very well. In fact, the main success stories come from genre related advertising and in many cases have had better results than conventional advertising in traditional "print" venues such as magazines. Whether you're just starting a business website or are trying to attract qualified customers to an existing one, properly targeting your Internet market is a key factor.

According to the Department of Commerce, U.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion, up 13.1 percent from the fourth quarter of 2000. Total retail sales in the fourth quarter were estimated at $860.8 billion, a 5.3 percent increase from a year earlier. Total e-commerce sales for 2001 were estimated at $32.6 billion, an increase of 19.3 percent from 2000.

Factoid: According to International Data Corp. (IDC), worldwide e-commerce spending grew 68 percent between 2000 and 2001, reaching more than $600 billion in 2001. IDC also expects e-commerce spending to pass the $1 trillion mark in 2002.

"eCommerce will continue to grow, especially during holiday seasons, increasing it's share of the total retailing pie."

According to the study "How America Shops 2002, The Overstuffed Consumer," by WSL Strategic Retail, 24 percent of shoppers surveyed used the Internet for shopping in 2001, up from 10 percent in 2000 and 5 percent in 1998. In fact, the Internet was the only retail channel in the study to report an increase in its weekly use, from 1 percent of respondents reporting weekly online shopping in 2000 to 5 percent in 2002.

For the manufacturer, distributor or retailer of Halloween related products, Halloween Online offers a targeted market specific to this holiday. Imagine bringing in hundreds, thousands or even hundreds of thousands of new customers every month. Our Advertising and Marketing solutions deliver targeted, qualified customers directly to your website, with real-time statistics, competitive prices, and great service. We invite you to visit Halloween Online and see for yourself whether exposure to our audience of millions of targeted readers would benefit your company.

Don't miss these opportunities by not having a known presence on the Internet!

HALLOWEEN - THE HOLIDAY * THE HALLOWEEN INDUSTRY * CONSUMER TRENDS * INTERNET ADVERTISING * MARKETING STRATEGIES
PRODUCT AWARENESS * HALLOWEEN ONLINE * MEDIA EXPOSURE * MARKETING CAMPAIGNS * SPECIAL OPPORTUNITIES * CONTACT US * HOME