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Advertisement banners
are the oldest form of marketing on the Internet, and when properly created and
implemented, they can attract the viewers attention, build brand and with the click of a
button instantly transport potential customers to your company's website for additional
product information and purchases. The Halloween Online Advertising Agency offers the
widest assortment of Halloween related advertising programs available on the Internet
today. Whether your budget is only a few hundred dollars or you want a major campaign
budgeted in the tens of thousands of dollars, we have a solution to gain maximum exposure
for your company.
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BANNER ADVERTISING
PROGRAMS
The rate for Run of Sites (ROS) banner campaigns
is generally calculated by the number of times you want your banner(s) seen, known as
impressions. Unlike paper magazine advertising, where they can continue selling ad space
infinitely by adding more pages, there are a limited number of page views that will be
available on any given website. We can only sell impressions based on our expectation of
visitors that will visit and how many pages they will view. Once that limit is reached, we
can accept no more advertisers. So, if an advertiser wants to lock in their advertising
program, it should be as soon as possible.
Halloween Online's advertising software keeps track of a variety of
banner performance statistics including the number of exposures and click-thru's for each
banner, as well as the average total number of exposures per day. You can login to your
company's account anytime to view your advertising statistics online at any time.
Real-time statistics allows you to check on how well your banners are performing, and have
the ability to change or swap them anytime as needed.
Halloween Online advertisers also have the
advantage of our oversize, high visibility 468x70 banner structure. Ad banners will be
shown at the top of most pages. Animated banners generally have a higher click-through
ratio. Halloween Online also has professional graphic artists who can design high quality,
banner(s) if you need them. Ask you representative for a quote.
Your advertisement
displayed 24/7 to a large audience of highly targeted consumers! |
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Factoid - Most Internet based banner
advertising rates are based on the formula below:
CPC: Cost-per-click for a particular banner. Advertisers
pay based on the number of clicks a specific ad banner receives. Cost usually runs in the
range of 25¢ to a $1.00 each time the banner is clicked. |
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PRODUCT INSERTION
PROGRAMS
The Halloween Online Family of Websites contain literally hundreds of
topic specific articles that feature many products.
Including your product(s) in a how-to article
on one or more of our websites is a very low cost method for building product
awareness, reaching a large market of "targeted" potential customers, and
allowing them to learn more about your products from a qualified source. Since your
product is the recommended item to be used in the project you are guaranteed some level of
interest from people using the article. In addition to using your product in an article, a
short description is included with a hot-link to your company website.
FULL WEBPAGE SPONSORSHIP PROGRAMS
In additional to our Banner Advertisement Campaigns, our Web Page
Sponsorship Programs allow manufacturers, distributors and retailers to gain a high level
of targeted exposure for their products and services, building both your Brand Name and
Consumer "Product" Awareness.
Full Web Page Sponsorships are articles that
feature your product in a professional online publications, such as the Halloween Online
Magazine (http://www.halloween-magazine.com) and is an excellent method for building
qualified product awareness and reaching a large market of "targeted" potential
customers, and allows them to learn more about your products from a qualified source. The
message to the potential customers is very clear: If Halloween Online includes a specific
product in a particular article it is because as the leading authority we recommend it.
Sponsorships, combined with a banner advertisement campaign is the most effective way of
creating product awareness, building brand and attracting customers on the Internet.
ENTIRE WEBSITE SPONSORSHIP PROGRAMS
Similar to our Web Page Sponsorship Programs, Web Site Sponsorships allow
manufacturers, distributors and retailers to gain the highest level of exposure for
their products and services, building both your Brand Name and Consumer
"Product" Awareness.
Web Site Sponsorships are entire web sites
that exclusively feature your product(s). This type of marketing offers the highest level
of exposure to build qualified product awareness and reach a large market of
"targeted" potential customers, and allows them to learn more about your
products from a qualified source. Our portfolio of branded, special interest web-sites are
available for immediate sponsorship. Multiple advertising "regions" can be
established on Halloween Online allowing certain banners to appear only on certain
Halloween Online websites and to specific consumer demographics. These programs are
available as completely exclusive or semi-exclusive. |